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Blog
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Blog
Published: 30 May 2025
Last Updated: 18 August 2026
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Insolvency is a complex legal process that many businesses face, often without prior notice. The good news is that with the right strategies and a proactive approach, insolvency can be avoided. Let’s dive into key strategies that can help your company stay out of insolvency.
First, you should identify, define, and consistently monitor some key financial indicators, especially around your cash flow management. Ultimately, you can’t manage what you don’t measure.
As a director, being vigilant about cash flow is essential to avoiding insolvency. Most insolvent businesses do not have a budget, do not have cash flow forecasting in place, and often, they are simply relying on their accountant to monitor these things.
However, the reality is that many accountants are not being paid to monitor solvency. They just provide annual financial accounts without any additional work.
Directors should look for increasing debt levels or difficulty in meeting financial obligations, and ensure the company manages these very carefully. Invest in the effort and define expectations with your company’s accountant.
Your company’s accountant should do more than keep your business compliant; they should be proficient in cash flow forecasting and budgeting. Ask for case studies or references to ensure that the right person is managing your company’s financial affairs.
Maintaining strong relationships with creditors is absolutely key to avoiding insolvency. In times of financial distress, being able to negotiate for more time or better terms with creditors will be critical.
Directors can also look at cost controls and diversifying the company’s revenue streams.
The takeaway is either to develop the necessary skills internally or hire experts who can help during times of financial difficulties. It is vital to have people on the team who can manage tough financial periods and avoid business failure.
By making these strategic decisions, directors can help protect their business from insolvency, manage its affairs more effectively, and ensure long-term profitability.
If your company’s in debt or you want more information on insolvency options, our team at Norling Law is here to help. We specialise in corporate and personal insolvency, offering strategic advice and practical solutions for directors, shareholders, and creditors throughout New Zealand.
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Author Profile
Brent is the Director of Norling Law. He has a wealth of experience in the District Court, High Court, Court of Appeal and Supreme Court. Brent is passionate about negotiating favourable outcomes for his clients and able to implement this in his daily negotiations.
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